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以后宿舍被子就这么叠了，气死查房的
微博，就是一门新语言
| 公关业，传统公关在向互联网公关转，费用也在增长;互联网公关，微博营销增长迅速;微博是电子商务的主要入口之一。电子商务是中国企业未来迈不过去的一个坎，扼住微博，就是扼住电子商务的关键环节。现在就是站队、圈地。 蘑菇街的数据显示，有三分之一的流量来自于新浪微博，微博营销在将来是有可能量化的。还有美丽说也是得益于微博的一家公司。一旦这条路打通，微博营销将呈现放量增长。这样一来，那些水军假营销就不再成立了，将来是电商唱主流的微博营销。 在国外，八成的企业己经在用推特做营销，大力削减传统营销的费用。很简单，因为我们知道，推特的另一端就是一个活生生的用户。 我们上央视，是因为我们不知道哪一半广告费浪费了;微博不同。现在当然由于企业还不懂，所以有很多水军，很多乱做的微博营销，而且也可以赚钱。 但是，一旦出现一个样板，这个市场就会改变，就象封杀王老吉事件之后，中国网络营销得到了启蒙一样!直至大众在2010年投入一个亿在网络营销上。真正的稳定是什么，是能力，是对自己的投资，是对市场的捕捉。 我们不能错过时代给我们的机遇——传统时代，成就一个企业要几十年，互联网时代，可能就是十年，今天微博来了，速度越来越快，推特，脸书这些企业，都是迅速崛起的。上面说的，是行业方向。 具体到企业来看，真正看懂这个市场的，看懂趋势，找到商业模式的，还真的不多。我们看很多大企业，进去了，如果碰到象朱总这样懂微博的，还会受重视。但往往很多大企业，老总根本不懂互联网，比如立白。连网络都不重视，何谈更进一步的网络营销，对网络营销人才的重视呢? 再说公关公司，某些大型公关公司，他们都在互联网方面做得不是很精到，原因是什么?原因是互联网在他们的主业中，所占比例不高。公关公司还有很多停在发稿赚钱的阶段。 再说网络公司，蓝门互动，还有好耶、新意互动等等，这些公司呢，应该说比较有优势。但他们的生意多得接不过来，不过营业额高的主要还是以广告投放、广告创意为主。因为他们生意太好了，不需要在这方面下大力气也是可以理解的。就象电商托管企业的前些年的一些企业，他们现在有名了，往往接了单，直接外包，坐享其成。这样，对互联网前沿的触觉不够敏锐。就象很多大品牌，外包给HTC，结果，最终HTC取代了他们。 在以微博为代表的社会化营销上，体量大的网络广告公司做的不好，和大型公关公司一个道理，社会化营销这一块占到的收入比重还是大小了。 所以，社会化营销这一块，在新锐新媒体公司，是最重视的，也在形成核心竞争力。比如，我们就与华讯通联合，今年业务在互联网推广和微博推广方面增长非常迅猛，超过了以往十年的任何一年，是几何级数的增长。而且，这一块，别看小。大公司看不上，但是一旦做起来，就是有门槛的。 网感，非常重要。再有才华的人，没做过微博，网感不足，是做不好的。很多传统公关的人，很多营销人，就被隔绝了。也有很多人，看得懂，但是做不到。这是一个新的时代，一种新的语言的诞生，很多人木有意识到。 在微博上，很多人操着生活中的中规中矩的语言，己经不好交流了。消费者己经这样了，90后己经这样了，企业怎么办，将来必然是一批新营销力量的起来。你看轻品牌怎么出来的呢?淘宝体是怎么诞生的呢? 这块做好不容易，与传统的互联网营销方式不一样。你可以把互动做起来，效率提高。有一天，客户自己拿回去做，就发现，效率马上掉下来。 而且，从人力成本来说，客户自己运营，专人负责，一个人估计不够，一个资深的人，那么加上周边成本福利等，比如你是4K，公司开支至少在2万左右，按5倍往上算。因为旅游，假期、奖金，福利，请假，等等。那么，交给专业的公司来做，会是比较好的选择。而在专业的公司，资源方面也有优势。 一个人是有学习曲线的，微博专员也是如此。一个人，接触微博一年，做一个帐号，是一个水平。如果一个人，接触微博半年，但先后经营过六个帐号，并在一个团队中互相促进，他的学习曲线会明显提高。一个成功运营过10个以上微博帐号的人，并有三年资历，这样的人将来是抢手的人才。比如，我给不少企业推荐过微博专员，一个刚毕业的大学生，也不是很会做，进去都有4K， 当然这是大企业开出的薪水。电商人才现在待遇虚高也是同样的问题，一个成功操盘过几个项目的电商经理，可以去到1.7、8万。这些，是谈个人的发展，职业发展。 当然，再进一步说。微博营销也有很多人才，甚至是应届毕业生，我公司现在就有一个同事，还在学校的时候，就做了一个本地号，十几万粉丝，全是真的，互动效率相当的高。但，我还要说，光靠一个人打拼，是拼不出未来的。需要一个团队，在团队的平台上，可以承接更多的客户，把流程理顺。 我现在有几个人，其中有个女孩子还相当厉害，经验丰富，得到很多客户的表扬。无论是本土的万家乐，还是香港的周大福，还有外资的imax，她都可以处理得不错。象你们这样年轻的后起之秀，应该更多的是需要经验。 这个时代有很多努力的人。比如你在XX大企业，可以慢慢经营一个微博帐号。但是，你知道吗?短短几个月，外面我们己经经营和尝试了微博与电商的整合，做了浙江卫视中国梦想秀的APP，做了几十场微博活动，以及多种不同类型企业微博帐号的有限试水。把触角伸到了运营之外，活动、平台、应用、游戏以及微博外的全网推广。这些经验，是很宝贵的。 如果你在两年间，经历了这些，你的身价就倍增了。包括手机平台的应用，我们给某品牌还策划了AR互动的应用，也策划了多种LBS夺宝达人的活动。很多在国外操作过的微博营销活动，我们还有很多去尝试的空间。包括我们还有供应商是做汽车的AR技术，现在有些户外广告，是二维码技术与广告相结合，这些也完全可以跟微博相结合。这些，我觉得都是激动人心的应用，而且，将来会越来越多。 在当下，了解，懂得这些的人，会把握住机会，通过团队的力量，拿下更多的客户，为自己创富。技术与营销的结合，这间公司将来会非常有价值!技术驱动，人文传播。virture这间美国的公司，掌管着2500家企业的社会化媒体帐号，其中也包括了全球的500强中很多企业。今天，麦当劳们，己经不在广告后面打.com，而是打.Facebook。 从另一种角度来看，微博也是很多企业不敢忽视的。微博业务，又是很多市场总监要看住的，因为老板有微博。老板检查起来非常容易，手机看一下。金额又小，很多企业并不是支付不起，领导又重视，还不能不做。 那么，找专业的公司就是必然的。一个大公关公司的总监跟我说，他们一般都是外包。为什么，一个六百万的项目，微博才十来万，做不做，做坏了，给客户坏印象，影响六百万的印象;不做又不行，只能外包。 作者 快刀洪七 ------------------ |
新家居室内装修书房位置的确定
| 书房是我们读书学习的地方，也是我们陶冶情操、提高文化修养的空间，因此在选择确定书房的位置我们要注意和谨慎着。书房的位置选择住宅中的书房，最好选择一处远离干扰的宁静... 2、书桌的背后要有实墙为靠方。 3、书桌背后不宜靠着住宅的窗户。如靠窗是背后无靠的不良格局。 4、书房门及书桌不宜与宅门、厨厕门正对，否则会令学习的人思想不集中，以至影响工作与学习成绩。 5、书桌不宜背门而放，此同为靠山失空的格局，属于不利因素应该避免。 6、书桌不宜放在房屋的中央，此为四方无靠，无论在精神、学业、事业上，都属不利 格局，应该避免。 7、书桌不宜放在门边，否则同样会令人精神不易集中。 ------------------ |
《龙门飞甲》：《2012》版《新龙门客栈》
| 故事一开篇就让人感觉真正的武侠片又回来了，故事一落幕给人的感觉却是不伦不类，就其原因，我觉得问题出在两个方面，一是运用了过多的电影CG特效，尤其是摧枯拉朽的"龙卷风"一段，简直堪比大漠版《后天》；二是片尾的拖沓，即影响了片长（我觉得2个小时剪到1个半小时才理想），又影响了观众的观影情绪——最后的大决战已经结束，还扯了一段"长长的尾巴"，这就好比"高潮"过后，再来一段"前戏"，反而让人想让人早早入睡。 草它八辈子祖宗的这个金钱时代！ 有肉吃跟着你 2011-12-16 龙门飞甲/新龙门客栈/新龙门客栈2：龙门飞甲 TC枪版在线播放 http://adf.ly/4FMs9 ------------------ |
Twilight: Breaking Dawn Part 1 – Review (F)
Cinema's funniest franchise returns once more, continuing on its seemingly unstoppable rampage to corrupt all the young women it can wrap its tendrils around. This time, however, the story is gearing up for its climax, chopping the pointlessly long novel into two halves to allow for, um, maximum adaptation, or something. Let's be honest, it's probably got more to do with money.
The movie kicks off with eighteen year old Bella Swan (Kristen Stewart) marrying the man of her dreams in the shape of one hundred year old vampire Edward Cullen (Cedric Diggory). Then they go on a honeymoon. Then they have sex. Then she gets pregnant. Then she dies. Then she gets made a vampire. Then the credits roll, signalling an end to the longest two hours of your life.
If that plot summary seems ridiculous, that's because the film feels like it has been stretched out by the filmmakers. The writer is trying to construct an elaborate and engaging story with a narrative that evolves and grows with the passing of time. Stephanie Meyer is sitting somewhere off to the writer's side reading the plot points aloud, saying, 'and then she gets pregnant and then they don't know what to do and then the werewolves threaten to attack and then…'
It may please some to note that absolutely nothing has changed in the franchise. Bella is still a hateful moron, Edward still a whiny douche and Jacob is still –impossibly – the most likeable character, owing to his tendency to get crapped on from a great height and take it all in stride. Amusingly, Bella's human friends – the ones she made who stuck by her throughout her difficult transition to a new school – appear to have completely given up on her, preferring not to try and talk her out of this nonsense. Bella's dad continues on top form, also appearing to have given up on his daughter, choosing to deliver the film's funniest intentional humour by threatening to shoot Edward.
However, that's not what this film is about. No, no, dear friends, Breaking Dawn Part 1 is pure fan service through and through, seeing Bella and Edward finally throw caution to the wind and have some of the most awkward sex in the history of bump and grind. Their honeymoon – shaggery and all – takes up roughly twenty minutes, which, interestingly, is the same length as an actual sex scene in a triple X porn film. The fangirls will undoubtedly go nuts for this, but anyone watching this film in theatres would do wise to bring non-slip footwear to combat the moisture that builds up on the floor.
But here's where things get weird – the symbolism. The Twilight franchise has never been subtle in the message it wants young, inexperienced girls to absorb and this time is no exception. The difference is that this time the message is deeply, deeply disturbing.
First up, the film once again defends domestic abuse by having Bella tell Edward that it's okay that he bruised her during their first attempt at lovemaking. This has been an ongoing issue for the franchise, the idea that IT'S OKAY IF HE BEATS YOU, AS LONG AS YOU LOVE HIM (capitals for emphasis on how utterly ludicrous that sentence is.) Edward abuses her physically during sex and emotionally when he frequently storms out on her while she's having a crisis, but it's okay because she loves him. It's also fascinating to note that Edward gives Bella what she wants (i.e. sex) once and then spends the rest of the honeymoon slowly breaking her heart by holding that against her. Remember girls, if you think you love him, you'll stand by him no matter what.
Secondly, the film puts forward the idea that young girls should throw away their virginity on their first crush EVEN IF THEY'RE NOT READY FOR IT. Seriously, there's a scene where a panicked Bella attempts to get ready for her first intimate moment with her husband. The moment almost borders on being touching – the young lover, brushing her teeth, shaving her legs, picking out appropriate underwear – but is then swiftly ruined, as though Stephanie Meyer herself had written all over the script, by ending with Bella clearly not being emotionally ready for sex but choosing to go ahead and do it anyway. Remember girls, if he says he loves you, bend over and take it.
The third point of symbolism is probably the most contentious, but worth bringing up. This film is actually an allegory for a young Christian girl being gang-pressed into joining a Satanic cult.
No, really.
A young girl is bewitched by a strange young man. She falls in love with him and enjoys spending time with his friends, who, like him, are a gang of bloodsuckers. Then he issues an ultimatum to her – to marry him or leave. Being young, inexperienced and naïve, she agrees to his unreasonable demands and marries him. Then he impregnates her with his demon seed – a phenomenon nobody can understand – and the only way she can stay alive is by drinking blood. Giving birth to the monstrous baby ultimately kills her, so she is forced to become a bloodsucker herself in order to survive.
These are all events from the franchise. Is that third point so crazy now?
As a film, Breaking Dawn Part 1 doesn't work on any level. There is no story, no drama, no conflict, the protagonist doesn't lead the story, the protagonist doesn't make decisions to keep momentum going, the climax is laughable beyond belief and the idea that there is – somehow – another two hours of narrative yet to tell is mystifying. The story is over. Bella has achieved everything she wanted, without ever actually having to earn it.
So Breaking Dawn is far from the laugh riot of the earlier films and a far cry from the film that it believes itself to be. In fact, it's pitiful in a way that makes this writer sad that so many unfortunate young women have been caught up in its spell. Never mind, it's almost over. Once this is done the next fad will roll in and hopefully that one will be a little better.
Grade:F
Top 10 Animated Movies Of 2011
2011 was a good year for animated film. Not a great one. Just good. Pixar fumbled and Dreamworks upped their game. Winnie the Pooh and The Lion King 3D brought a strong old-school flavour. As did Tintin, in a different way. And once again the sheer number of animations crept up, slowly consuming the family film genre. Next year there are significantly more. These are Movie-Moron's top 10 animated movies of 2011.
10. Puss in Boots
This mixture of the fairy tale and the western flushes the memory of Shrek the Turd Third, rediscovering the heart, charm, and wit of the first two movies. Suave Puss (Antonio Banderas) is paired with Kitty Softpaws (Salma Hayek) against Humpty Dumpty (Zach Galifianakis) in this tale of what the notorious fighter, lover and outlaw did before he met Shrek. It may be the greatest cinematic outing for a cat since Mr. Bigglesworth in Austen Powers.
9. Winnie the Pooh
One to make the adults dewy-eyed with nostalgia, this animated revival of A.A. Milne's much-loved creation was short, yes, but also as sweet as the honey which that ponderous ol' bear loves so much.
8. Arthur Christmas
Likely that avid followers of Aardman Animations are mainly looking forward to next spring's Pirates!, a return to the claymation format that first made the studio's name. However this seasonally-themed adventure marked a critically-approved return to CG animation for Bristol-based Aardman, following the disappointment of Flushed Away five years previously.
7. The Adventures of Tintin
Baffling how Spielberg's knack for character has so comprehensively deserted him over the course of the last decade or so, as his sense of jeunesse has metamorphosed into an almost pitiful childishness – exemplified by the endless chases, scrambles and scrapes that wearyingly dominate this first instalment in he and Peter Jackson's proposed Tintin trilogy.
Perversely, it is the oft-maligned mo-cap animation which actually proves to be the saving grace of Secret of the Unicorn, with the Beard delivering some individually magnificent shots, such as when Tintin and Captain Haddock's ocean rowing transmutes into a puddle on the street down which Thomson and Thompson are bumbling.
6. Rio
The makers of Ice Age this year delivered another anthropomorphic animal – a macaw voiced by Mark Zuckerberg. Is this a good thing? Really, is it?!
5. The Lion King (3D)
Any Disney classic rereleased onto the big screen is never likely to struggle to find an audience (witness the success this year in the UK of the BFI's 'Disney 50' programme of screenings). But when you take The Lion King – one of the House of Mouse's biggest-ever blockbusters – and give it a shiny new 3D makeover, the results are sure to be spectacular, no? And so it proved, certainly at the US box office, with nearly $100m duly coined in.
4. Cars 2
The critics might worship the likes of WALL-E, but Pixar are smart enough to know that sometimes the li'l uns who form the core audience of any cartoon movie just want a bunch of really cute characters and some madcap antics – which is roughly what they got from the second Cars, an improvement on the original thanks to a dose of espionage-spoofery.
3. Rango
After Zack Snyder delivered the owl-trocity of The Legend of the Guardians last year, this desert creature western was a much happier animated outing for a big-name live-action director – in this case, Pirates of the Caribbean's Gore Verbinski. Any animation which features the legendary Harry Dean Stanton is more than okay in my book.
2. The Secret World of Arrietty
If Studio Ghibli seems to be treading water to an extent following the start-of-the-century triple-headed enchantment of Spirited Away, The Cat Returns and Howl's Moving Castle, then this lush-looking take on enduring kids' fave The Borrowers was still a bewitching animated treat.
1. Kung Fu Panda 2
Whisper it quietly but after so many years of trailing hopelessly in Pixar's dust, DreamWorks Animation is now hot on the trail of the current leaders of the cartoon pack.
While last year's How to Train Your Dragon amply demonstrated that DreamWorks could deliver the cute characters and the spectacular showpiece scenes, Kung Fu Panda 2 was even better – with a touching origin tale for Jack Black's Po, and top-notch baddies in the shape of the nefarious Lord Shen (voiced by Gary Oldman) and his awesomely block-headed gorilla henchmen.
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Claudia Schiffer全裸拍摄Vogue德国版封面
| 近日，著名设计师Karl Lagerfeld为怀孕中的Claudia Schiffer拍摄了6月号的德国版Vouge封面，在镜头前Claudia Schiffer骄傲的露出她高耸的腹部。
近日，著名设计师Karl Lagerfeld为怀孕中的Claudia Schiffer拍摄了6月号的德国版Vouge封面，在镜头前Claudia Schiffer骄傲的露出她高耸的腹部。 今年39岁的Claudia Schiffer在1月份宣传了她怀孕的消息，她将和丈夫——导演Matthew Vaughn迎来小女儿的诞生。这将是这对夫妇的第三个孩子。 以家庭为重的Schiffer如今严格按照时间表工作。她告诉英国《每日邮报》的记者："我过去每一天都要工作，在世界各地飞个不停，甚至周末也是，从来不曾休息过。" 但是现在，这位世界顶级模特将重心转向了家庭，她说，"当我遇到我丈夫的时候，我说'你知道吗，我要告诉你一件重要的事，我以后周末再也不工作了！'尤其在我有了孩子之后，我就更加严格地管理好自己的时间。" |
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